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for the agent who refused to switch brokerages

An AI buyer's agent forsolo agents

meet alma · she works your leads while you're showing

Your AI buyer's agent,answering right now.

Real-time AI voice and chat. Alma picks up the phone, qualifies the lead, books the showing, and drops it into your calendar — in English or Spanish, day or night. Same Alma you're hearing right now is the one your buyers will hear.

Tap to speak
pre-recorded · 30 sec · two voices
sounds humanshe sounds like a person, not a bot
MLS-awarechecks the MLS, books showings, drafts the follow-up
one Almaphone, whatsapp, sms, web — one Alma everywhere
the back office · while you're in the car

Paperwork,in the time it takes to park.

Alma writes the CMA. Drafts the offer. Reviews the disclosures. Sends the follow-up. You stay on the road, the deal stays on track.

Auto-CMA from compsDrop a property address. Alma pulls comps from the MLS, runs adjustments, and hands you a CMA the seller can read in 90 seconds.
Offer drafting and redliningShe fills in the standard forms from the listing data, flags missing terms, and walks you through every redline against the seller's response.
Compliance, state by stateEvery state has its own paperwork. Alma knows which forms you need before you hit send, so the broker review takes minutes, not days.
Follow-ups that don't slipPast clients, lukewarm buyers, expired listings — Alma keeps the cadence going. You see the message before it goes out, every time.
200+CMAs written by Alma per agent, per month
90 secaverage time from comp pull to client-ready CMA
50 statesstate forms checked before you hit send
your site · MLS-aware · built for buyers

Your listings,the way buyers actually search.

A real website on your domain, fed by your MLS. Buyers can search the way they talk — "three bedrooms with a pool, walk to the beach, under nine hundred" — and Alma keeps the conversation going from the first click.

Search the way buyers talk"Pool, ocean view, walking distance to the beach." Alma turns it into the right MLS query and shows the matches — no filter sliders required.
Image-first browsingMost buyers swipe before they read. Listings open like a feed, not a spreadsheet, and the photos load fast on a phone.
Plug into any MLSBring your IDX feed. We map it once, your listings refresh on schedule, and your URL structure stays SEO-friendly.
Bilingual on day oneListing descriptions in English and Spanish, written by Alma in your voice. Switch instantly, no second site to maintain.
naturalnatural-language searches per listing, per week
68%of buyers start with the image, not the filter
EN + ESlanguages out of the box — English and Spanish
Live on the platform

Real agent sites,
running on Action Agent.

Every site below is a real production deployment. Click any card to visit the live agency.

High Grade Real Estate — live
Visit
High Grade Real EstateReal Estate
highgraderealestatecostarica.com
El Lago Properties — live
Visit
El Lago PropertiesReal Estate
ellago.com
2 brands live · 1 verticalsAll sites running Next.js 16 on Vercel
What an AI buyer's agent actually does

AI-native.
Not AI-added.

The chatbot stuck on the corner of most agent sites is a toy. Alma is the product. She picks up the phone, runs the CMA, drafts the offer, and writes the follow-up — in your voice, in the buyer's language.

01

Alma writes your site

Drop a link to your old site or your bio. Alma writes your hero, about page, FAQs, and the first ten blog posts — in English and Spanish, ready for Google on day one.

2languages, day one
How it works

Connect.Train.Go live.

Modern stack, in plain English
Global network sphere

Fast site.
No webmaster.

Your site loads in under a second on a phone, ranks well on Google, and never goes down on the day a listing hits the MLS. We handle the hosting, the security, and the upgrades. You handle the showings.

29regions

Your site is served from the closest data center to whoever's looking. PageSpeed 95+ on a phone, every page, every time.

99.99%Uptime
<50msTime to first byte
operational
North America12 nodes
operational
Europe8 nodes
operational
Asia Pacific6 nodes
operational
South America3 nodes
LIVE

What Alma did
this week.

0
Showings booked by Alma
across every agent on the platform
qualified, scored, and ready to call back
Leads in your CRM
0
while you were at dinner, on a flight, or with a family
Calls answered after hours
0
MLS / IDXWhatsApp BusinessTwilioDocuSignGoogle CalendarStripeCartesia · Deepgram+ what your shop already uses
Plugs into the tools agents already use

Your MLS,
your phone, your calendar.

MLS feeds, IDX, e-sign, calendars, WhatsApp, SMS, voice. Pre-wired so you don't sit on a setup call. Bring your own keys when you're ready, use ours until you are.

AI reasoning
Anthropic
AI reasoning
OpenAI
Payments
Stripe
Contacts
HubSpot
Docs & disclosures
Google Drive
Listing media
AWS S3
Team comms
Slack
Open by design
GitHub
Brokerage CRM
Salesforce
Workflows
Zapier
Brokerage ops
Jira
MLS analytics
Snowflake
100+Integrations
OAuthAuth built-in
WebhooksReal-time sync
View all integrations→
the referral network · agent to agent

Refer.Get referred. Get paid.

Every agent on Action Agent is part of the network. Send a buyer leaving your market to an agent who knows the new one. Track the referral, watch the deal, get the check — all in the same place you run your business.

growingagents in the network
end-to-endreferrals sent and tracked
25%average referral split
the wedge · why agents pick us

We don't takeyour split.

There's a new wave of "AI brokerages" asking you to switch your license, hand over your commission, and trust their stack. We built Action Agent for the other agent — the one who already has the license, the brand, and the database, and just wants the AI.

Keep 100% of your splitWe charge a flat monthly fee. Not a basis point of your commission. Sell what you sell, keep what you earn.
Keep your license where it isStay at your current brokerage, your independent shop, or your team. Alma works either way.
Your database is yoursEvery contact, every conversation, every contract. Export anytime, delete anytime, take it with you anytime.
Your voice, not a brokerage'sAlma is trained on the way you talk and the way you sell. Buyers hear you, not a brokerage script.
head-to-head

The two ways to get an AI assistant in 2026.

The new wave of “AI brokerages” gives away the assistant and clips the deal. We charge a flat fee for the software and stay out of your transactions. Here’s how the two models actually differ.

What you actually get
AI brokerages
Action Agent
Pricing model
5%–15% of every commission
Flat monthly fee per agent
Holds your license
Yes — you switch brokerages
No — stay where you are
Cost on $180k GCI
$9k–$27k per year
Same fixed fee at any volume
Your contacts
In their tenant
In your account, exclusive to you
Data on cancellation
Often partial export
Full export, 30 days, then deleted
Voice + chat assistant
Yes
Yes — sub-second voice, EN + ES
AI CMA generator
Varies
Yes — 90 sec, MLS-fed, branded PDF
Referral network
Sometimes, often platform takes a cut
Built in, platform takes nothing
Brokerage-grade compliance
Yes — they own your transactions
Yes — your broker still reviews; we automate the prep
When it pays off
Below ~$80k GCI / year
Above ~$80k GCI / year and rising

“AI brokerages” describes the broad market category of platforms that bundle an AI assistant with a brokerage license and price the bundle as a percentage of every transaction. Specific terms vary by vendor. Numbers above reflect what we see most often on agent contracts in 2026.

Security

Your data.
Your contacts. Your business.

Buyer leads and seller paperwork are private. We encrypt every field, scope every record to your account, and log every change. No shared inbox, no exported CSV sitting on a vendor's laptop.

Always on
0leaked client records, ever
SOC 2ISO 27001HIPAAGDPR

Your data, only yours

Every record scoped to your account. No agent on the platform ever sees another agent's leads.

Encrypted at rest

Phone numbers, emails, contracts — encrypted in the database. Only you and Alma can read them.

Every change, logged

Studio edits, lead updates, contract sends — all logged. You can see who did what, when.

Roles for your team

Owner, agent, assistant, viewer. Give your TC access to the contracts, not your bank info.

For agents who like to tinker

Open enough
to make it yours.

Most agents never open this section. The ones who do can swap out integrations, write their own automations, and bring their own AI keys. The platform is yours, not a black box.

Your real site

Not a page-builder silo. A real codebase you can take with you if you ever leave.

Built to last

Solid foundation under the hood — typed, tested, audited. No mystery bugs on launch day.

Bring your own keys

Want to use your own Twilio, your own AI account, your own e-sign? Drop them in. Or use ours.

Yours to run

Postgres + Next.js. Hosted by us by default. Self-host on your own server if that's your thing.

agents ask us first

What real estate agents ask us about AI.

What is Action Agent?
Action Agent is AI-native software for real estate agents — voice + chat assistant, AI-native CRM, MLS-aware listings, AI CMA generator, and an agent-to-agent referral network. It runs as a flat-fee subscription. We are not a brokerage and we do not take a commission split. Agents stay at whichever brokerage they're already at.
Do I have to switch brokerages to use Action Agent?
No. Action Agent is software, not a brokerage. We don't hold your license. You stay at your current shop — independent, boutique, big-box, or team — and Alma works inside that environment. Switching brokerages should be a career decision, not a tools decision.
How much does Action Agent cost vs. an AI brokerage that takes a percentage of commissions?
We charge a flat monthly fee per agent. AI brokerages typically take 5%-15% of every commission, which on $180,000 of annual GCI works out to $9,000-$27,000 a year. Above roughly $80,000 in annual commissions, a flat-fee subscription is meaningfully cheaper. Below that, the percentage models look cheaper but lock you in to their license.
What does Alma actually do for a real estate agent?
Alma is the AI buyer's agent. She picks up the phone (sub-second response, voice that doesn't sound like a bot), qualifies the lead in EN or ES, books the showing on your calendar, drafts the CMA from MLS comps in about 90 seconds, generates the offer from the verbal terms, and runs the follow-up cadence on your dormant database — every outbound message held for your one-tap approval until you trust her.
What's the difference between AI-native and AI-added software?
AI-added means a chatbot or summarization feature was bolted onto a traditional CRM — the agent still logs the call, still updates the contact record, still writes the follow-up. AI-native means the AI is the runtime: it listens to the conversation, updates the contact record automatically, queues the next action, and the agent's job moves from logging to approving.
Does Action Agent handle Spanish-speaking buyers?
Yes — bilingual EN + ES out of the box, mid-conversation switch supported. Alma handles inbound calls, WhatsApp, SMS, and web chat in either language without the agent having to configure anything. We launched in two markets (Costa Rica + southern California) on purpose so the bilingual handling was production-tested from day one.
Who owns my contacts and data on Action Agent?
You do. Every contact, conversation, contract, and listing is scoped to your account, encrypted at rest, and never used to train shared models. On cancellation you have 30 days to export everything; after that we delete it (except records the law requires us to keep, like tax records). The data is yours during the contract and on the way out.
How do I get started?
Apply for early access at /apply (solo agents and small teams) or /apply-brokerage (boutique brokerages and team leaders). We onboard about ten agents a week so we can hand-fit Alma to each shop. The founder runs your first call himself — twenty minutes, no pitch deck, we plug into your MLS live.
field notes

What we'relearning from agents.

Why we don't take a commission split

The new wave of AI brokerages charges a basis point of every deal. We charge a flat fee. Here's the math, and why it matters as the market shifts.

Read

The five hours every agent loses to follow-up

We watched 14 agents for a week. The follow-up workload was almost identical. Here's what Alma takes off the plate, and what she leaves you to do.

Read

How Alma writes a CMA in 90 seconds

A walkthrough — from address paste to seller-ready PDF — and what we learned tuning the comp model for Costa Rica vs. San Diego.

Read
All posts

Ready to put
Alma to work?

Pick a 20-minute slot with the founder. We'll plug into your MLS, train Alma on your voice, and walk you through the back-office. You're live the same day.

info@actionagent.ai

Or call +1 (954) 906-9919 · No card required · Cancel anytime