for boutique brokerages
Turn your brokerageinto an AI growth engine.
Big-box brokerages are dangling AI as the reason to switch. Hand your agents a better stack than they'll find anywhere else — under your brand, with brokerage-grade compliance, at a price that scales with agents, not commissions.
- 01White-label Alma under your brand.
- 02Per-agent sites under your domain.
- 03Brokerage-wide compliance overlay.
- 04Pricing that scales with your agent count, not your commission take.
Hand your agents a reason to stay.
The big-box pitch is 'switch your license, get our AI.' Your pitch becomes 'stay where you are — we already have it.' That's the difference between losing agents and keeping them.
growth without the back-office drag
Growth shouldn't create more work.
Every new agent you bring on used to mean more onboarding, more compliance review, more shared-CRM cleanup. Action Agent automates the operational drag of growth so adding agents stops being a back-office cost.
One AI system instead of a stackOnboarding, CRM updates, call notes, CMAs, offers, contracts, compliance — one platform, one Alma. Replace the seven tools your agents juggle today.
Stop hiring around the problemEach new agent doesn't need a new TC, a new admin, a new lead-router. Alma absorbs it.
Your brand stays front and centerWhite-labeled to the brokerage. Agents see your shop, your colors, your scripts — never ours.
Scale without increasing exposureBuilt-in compliance reviews and document flagging. Centralized audit log. E&O-friendly defaults out of the box.
white-labelyour brand, your colors, your scripts — Action Agent stays invisible
per-agentpricing — flat, scales with headcount, never with commissions
centralizedaudit log + compliance overlay across every agent in the shop
brokers ask
What brokerage owners ask before they roll us out.
How is white-label pricing structured?
Per-agent flat fee. The price scales with the number of seats your brokerage activates, not with the volume your agents transact. We never take a percentage of any commission. Volume discounts kick in around 25 agents and again around 75. Scope a custom price for your roster on the founder call.
How does the compliance overlay actually work for a brokerage?
Brokerage-wide forms library (your forms, your checklists, by state), a compliance review queue every offer hits before it goes out, and a centralized audit trail per agent / per conversation / per contract. Your designated broker still owns the legal review — the platform just makes it fast. Defaults are E&O-friendly out of the box.
Can my agents keep their personal brand alongside the brokerage brand?
Yes. Buyers see the brokerage brand on the agent's site (your colors, your shop). Agents see the platform branded as your brokerage in their dashboard. We can also enable per-agent micro-sites under personal brand if your brokerage culture leans that direction — most boutique brokerages use a mix.
How does agent onboarding work — can I bring on five agents at once?
Bulk onboarding is part of the brokerage program. We migrate the agent's database (Boomtown / Follow Up Boss / KvCORE / generic CSV), train Alma on each agent's voice with a 15-minute conversation, and connect their phone number through Twilio. Five agents typically onboard inside a single afternoon. License verification (state-by-state) runs alongside.
Does Action Agent compete with my brokerage for talent?
No — that's the entire point. We don't recruit your agents. We don't ask them to switch their license. We don't pitch them as an alternative shop. Action Agent is the AI you give your agents so they don't go looking for AI somewhere else. We're aligned with you keeping your roster, not poaching it.
What happens if I cancel — do my agents lose their data?
Each agent gets a full export of their contacts, conversations, contracts, and CMAs. The brokerage gets the audit trail and aggregate compliance records. 30-day window to pull everything; after that we permanently delete it (except records the law requires us to keep). Your agents and your brokerage walk out with everything intact.
protect your roster